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Cristian Selar

I design, build, and grow products
people actually use

Product
Front-End
Design
Growth

"Scaled a bootstrapped startup to $50K ARR in 6 months, part-time, as a student in Greece"

The story

    Where it started

    Where it started

    Between business and technology

    Turning a gap into a product

    Turning a gap into a product

    My first startup.

    Rebuilding for scale

    Rebuilding for scale

    From usage to revenue.

    What it led to

    What it led to

    Measured in impact.

My journey at Tutie AI

Built and scaled a bootstrapped startup from scratch.

UniNote (Note-Sharing)

Built the original UniNote platform from scratch—a note-sharing product for university students. Designed the full website and product experience to drive engagement and early adoption.

tutie.ai

Tutie AI (AI Tutor)

Led a full pivot from UniNote to Tutie AI, redesigning the product and integrating a new core feature: an AI tutor that turns study material into summaries, quizzes, and insights.

tutie.ai/tutie

Growth & Marketing

Owned growth end to end using UGC and organic social distribution. Generated millions of organic views and scaled the product to 25K users and $50K ARR.

tiktok.com/@tutie_ai

What I actually do

End-to-end ownership, from idea to production.

  • Product Design

    Clear, usable interfaces design in Figma

  • Frontend Dev

    React TS/JS and Next.js

  • Design in Code

    Tailwind CSS and component libraries

  • Design Systems

    Stay consistent as products grow

  • Product Thinking

    User-first decisions with long-term clarity in mind

  • Growth

    Marketing strategy focused on real growth

  • Video & Content

    Clean product and launch videos

  • Agility

    Fast execution without sacrificing quality

From needs to real outcomes

Bridging user needs and business outcomes.

User NeedsUI/UXProductFont-endMarketing
SatisfactionConversionsRetentionGoalsGrowth

Let's create something big together

Product, growth, and execution. Wherever I add the most value.

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